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The Next Big Marketing Idea

By Seth Godin

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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

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ConditionPre-lovedFormatBookLanguageenPages256ISBN9780141019710

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Title: Free Prize Inside
Author: Seth Godin
Publisher: Penguin
Published: March 2, 2006
Category: Business & Entrepreneurship
Language: en
Pages: 256
SKU: BF-FREEPRIZ-PRE-4092

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